Carbon Offsetting & Nature Conservation

DGB

2022

Overview

DGB Group is a dynamic and forward-thinking company that specializes in delivering innovative solutions and services across various industries. DGB Group leverages cutting-edge tools and strategies to drive business growth and maximize efficiency. Through this infographic, my aim was to showcase their deep industry expertise, customer-centric approach, and track record of driving business growth.

  • Solo Project

  • Research • Design • Illustration • Infographic

  • Illustrator

Conceptualization

The key element of this design centers around the profound impact of tree planting on reducing carbon emissions. By incorporating striking visuals of lush trees and vibrant greenery, the infographic visually communicates the positive effects of DGB Group's initiatives.

To further enhance the overall aesthetic, the background resembles paper, evoking a sense of sustainability. I also utilized various font sizes to emphasize important statistics and messages. Through this concept, the infographic captures the essence of DGB Group's vision, conveying their dedication to preserving the environment.

In highlighting DGB Group's dedication to preserving biodiversity and promoting tree planting, effectively conveying the methods through which DGB supports biodiversity is imperative. The infographic features a detailed step-by-step illustration demonstrating the processes involved in their efforts.

Can an infographic effectively present complex data (like carbon offsetting) in a visually compelling way, sparking user interest and promoting brand awareness?

Design Principles &
Design System

The research and conceptualization phases laid the foundation for a design that boldly showcases DGB's mission. By thoroughly delving into the company's ethos, I pieced together a design that captivates attention and ignites curiosity. Arranging the highest priority on establishing the "who" and "what" of DGB's offerings. Thereafter, I focused on amplifying what the company had achieved, heralding its impactful efforts while highlighting the brilliance that sets DGB apart.

The infographic highlights DGB's worldwide presence, showcasing various completed projects across the globe. It solidifies the brand's standing within the environmental sphere and combines creative flair with structural excellence to enhance the audience's comprehension of DGB's expertise, expansive global reach, and significant impact.

Takeaways

Infographics aim to swiftly capture the user's interest by addressing key questions like Who and What at first sight, complemented by relevant visuals and statistics. They serve to depict the company's vision in a concise manner, avoiding an excessive use of text.

It is necessary to prioritize the legibility of the information presented in the infographic going forward. Is the content clear in explaining the company's operations and the advantages for the consumer? Emphasizing hierarchy in the infographic will aid in maintaining its legibility and effectively communicating the company's vision.

Let’s Connect

amanda.tn@gmail.com